
Episode 04
Jason Arasheben of Jason of Beverly Hills
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The Pull Up With Scoop B
The Pull Up With Scoop B is a cinematic interview series connecting professional sports, hip-hop culture, lifestyle and independent media.
Hosted and executive-produced by veteran NBA insider Brandon “Scoop B” Robinson.
Latest from the Pull Up
Jewelry, culture, legacy and the business behind the brilliance. Hosted by Brandon “Scoop B” Robinson.
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The show blends deep streetball roots across the New Jersey and New York basketball circuits with official league reporting and 1990s NBA nostalgia.
NBA veterans, Hall of Famers and cultural figures share first-person accounts of championship execution, team chemistry and league dynamics.
The series explores how modern athletes, journalists and creators protect their intellectual property, build direct audiences and maintain creative independence.
In the Press
WGN-TV Chicago
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The Source
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HoopsHype
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Complex
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SH3GOTGAME
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The Morning HustleVideo Feature
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Lindy’s SportsEditorial Coverage
Jason Arasheben discusses building a championship-ring dynasty and the hidden mechanism inside the Seattle Seahawks’ Super Bowl ring.
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iHeart / Fox Sports RadioOfficial Program
Visit the official iHeart listening page for the nationally syndicated Fox Sports Radio program.
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Fox Sports Radio — The Odd CoupleVideo Interview
Brandon “Scoop B” Robinson and Jason Arasheben of Jason of Beverly Hills join The Odd Couple.
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About The Pull Up
The Pull Up With Scoop B is a visual-first digital series hosted and executive-produced by veteran NBA Insider and sports media personality Brandon “Scoop B” Robinson. Launched in May 2026, the series serves as the direct next-generation evolution of his decade-long audio program, Scoop B Radio. Stepping away from traditional, static studio setups, the show emphasizes cinematic video, dynamic on-site field interviews and masterclass-style breakdowns that actively bridge the worlds of professional sports, hip-hop culture, lifestyle and independent media.
At its core, the series centers around three distinct creative pillars that define its narrative style. The show embraces dual-identity storytelling by blending deep streetball roots across the New Jersey and New York basketball circuits with official league reporting and 1990s NBA nostalgia. It provides viewers with direct locker room insights by drawing out first-person accounts from NBA veterans, Hall of Famers and cultural figures on championship execution, team chemistry and league dynamics. Furthermore, the program highlights sovereign media and ownership, showcasing how modern athletes, journalists and creators successfully navigate digital independence, intellectual property retention and cultural preservation.
Produced through a collaboration between CastleLight Productions and Swank Publishing, The Pull Up With Scoop B is engineered for a modern, multimedia audience. Distributed digitally via YouTube and targeted regional syndication, the series translates years of high-level basketball journalism into a sleek, visual format built to engage both die-hard sports enthusiasts and general pop culture audiences alike.
The Ecosystem
CastleLight Productions is a high-end visual production company specializing in premium digital series, documentary-style storytelling and network-quality broadcast content. Built on a foundation of cinematic production values and innovative visual direction, the company focuses on creating compelling media at the intersection of professional sports, lifestyle, hip-hop culture and independent media ownership.
Helmed by a core production team including Ryan Cassell, Charlie Murphy and Bragard Kizenga, CastleLight Productions partners with premier media personalities, brands and talent to elevate traditional digital formats into immersive visual experiences.
Swank Publishing is an independent media entity and brand management firm specializing in strategic public relations, digital content development and IP expansion. Operating at the dynamic intersection of professional sports, lifestyle and entertainment, the agency builds and scales direct-to-consumer media properties for elite journalists, personalities and corporate brands.
Led by founder and principal brand manager Briahna Gatlin, Swank Publishing focuses on securing creative independence, audience monetization and multi-platform syndication for its talent portfolio.
Scoop B Enterprises Worldwide is the parent multimedia holding company and master brand housing the complete intellectual property, digital content and business portfolio of basketball academic, insider and sports media personality Brandon “Scoop B” Robinson.
Grounded in a business philosophy forged in his family’s historic Harlem footwear businesses and refined across nearly three decades of national journalism, the enterprise serves as an umbrella for digital series production, broadcast syndication, commercial brand partnerships and strategic media consulting.
Watch The Pull Up With Scoop B and subscribe for new conversations across basketball, culture, business and independent media.